English Premiership giants, Manchester United, have signed a deal with
with Chi Limited to become the club’s official soft drinks partner in
Nigeria.
The multi-year deal allows Chi Limited to use United’s crest and club imagery on their products in Nigeria.
The
deal is reportedly worth between 1-2 Million pounds a year, as they
continue to boost their income signing lucrative deals with the aid of
their global appeal.
Man United boast a huge fan base in Nigeria and paraded their 2008 champions league trophy in Nigeria when they came on tour.
At
a colourful ceremony, held at the prestigious Old Trafford Stadium in
Manchester UK, the management of Chi Limited signed the sponsorship deal
with at an event attended by leading players of the club like Angel Di
Maria, Robin Van Persie, Valencia and Anders Lindegaard.
While
signing the agreement at Old Trafford, Chi Limited’s Head of Marketing,
Probal Bhattacharya said “As the flagship brand of Chi Ltd, Chivita 100%
will feature as the fruit juice of choice for the Manchester United
team”.
Describing the partnership as between two of the most
cherished brands in Nigeria, he states “as a company, we are proud to
partner with such a reputed and successful club like Manchester United
whose tradition of excellence is in tandem with ours”
“We are
confident that the partnership will further deepen consumer loyalty as
well as ensure that millions of passionate soccer fans across Nigeria
continue to refresh and rejuvenate themselves with Chivita 100% fruit
juice and Chi’s other beverage offerings as they relish every moment of
the beautiful game” he adds
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